SA’s first black-owned gin brand wins big

Posted on : June 13, 2018

SOUTH Africa’s first “Gin Business Bursary” has been awarded to Mayine – the country’s first black-owned gin brand.

Since the arrival of the gin brand, a lot has happened for the founders, Luvoyo and Nodumo Jongile. In an inspiring and exciting series of events, the husband and wife team from Khayelitsha have been awarded an R100 000 bursary to help grow their business, culminating in a trip to London’s Juniperlooza Festival next year on World Gin Day.

“The SA Gin Business Bursary is the first of its kind, not just in South Africa, but in Africa, from what we know. And it will be the first of many, as we plan to support one up-and-coming artisan within the gin industry every year within this program,” explains the idea originator and donor, Jean Buckham, owner of SA’s Premier Craft Gin Club, The Gin Box.

The R100 000 will cover a wide variety of sponsorship funding and skills development across craft gin with some of the industry’s leading distillers. It will also sponsor an integrated entrepreneur development program from Startup School valued at R19 000, four sponsored marketing and sales trips to Johannesburg, gin industry festival and expo tickets, attendance at all Cape Town’s Heavy Chef marketing seminars, one-on-one social media and PR training, and a video rig to document this journey online.

The bursary will conclude 12 months later as he will be flown all-expenses paid to the world-famous gin festival, Juniperlooza, and mix with some of the world’s biggest names in gin. His journey and his progress will be shared internationally.

Jongile said he is excited to receive this support in so many areas of development. “To continue to improve and perfect my gins will be one thing, but to receive the guidance in how to grow my business quickly and improve my marketing is another. Nationwide and international exposure is something that I simply didn’t expect. I can’t thank the Gin Box team enough. They didn’t even tell me they were planning it,” said Jongile.

Jongile is proud to see an African gin make it. “The warm reception we have received thus far has been overwhelming, we even receiving love as far as European and American countries. When Mayine Gin makes it, it will mean job creation and skills development. The support we have been getting across the country has been truly phenomenal and this is exactly what up-and-coming businesses need at the moment,” he said.